Piel
An online Apothecary comprised of stewards of the natural environment, Piel's purpose is to champion indigenous knowledge through their own teachings. These lessons and practices come in the form of seasonally hand-crafted health and wellness products and ritualistic workshops held both virtually and in person in various locations of British Columbia, United States, and Mexico, which each of the three founders are based in.
Challenge
Piel was in need of creating a central point for the founders to operate from, where they may better offer their community Ancestral Wisdom, Knowledge and Practices. However each of the founders are based across the Americas: British Columbia, United States, and Mexico to be exact.
Result
In order to the bridge the gaps from one another and make their coinciding products and services seamlessly accessible to their audience, we created Piel. The focal point of their endeavors, branded with a visual identity that encompasses each of their respective cultural values, while encouraging the audience to compound upon these teachings and perpetuate them in an effort to refine the relationship of humans with the Earth.
Services:
Brand Identity
Creative Direction
Packaging Design
Custom Typography
